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Nike’s intriguing experiments in architectural ideas, projects, and jobs

nike’s-intriguing-experiments-in-architectural-ideas,-projects,-and-jobs

What do the Centre Pompidou and the Bauhaus have in common? Beyond their seismic impact on the architectural discourse of the 20th and 21st centuries, both in fact served as inspiration for versions of Nike Air Max sneakers.

In 2019, the global sports retailer debuted the Air Max 270 React, whose bold colors paid homage to the influential Bauhaus movement. One year previous, a special Air Max edition with colored tubes along the seams and fabric lines was released as a tribute to the Centre Pompidou. The tribute was not without reason, given that the original Air Max 1 was itself inspired by the designer’s visit to the Pompidou, most notably the shoe’s signature Air bubble element.

Nike’s intriguing experiments in architectural ideas, projects, and jobs
Related on Archinect: Would you wear these Bauhaus-inspired Nike shoes?

The Bauhaus and Pompidou versions of the Air Max are part of Nike’s long-standing use of architectural principles and elements to showcase and evolve its brand. Several Nike-commissioned projects have been featured on Archinect in the…

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