HOOOLDESIGN’s volumetric showroom brings rich street life into a crafted interior space

hoooldesign’s-volumetric-showroom-brings-rich-street-life-into-a-crafted-interior-space

Chinese practice HOOOLDESIGN have completed a showroom and living quarters inspired by the human journey through urban paths and alleyways. Titled “The Streets,” the project uses a blend of stone, terrazzo, timber, concrete, and glass to create a 460 square meter (5000 square foot) space anchored by a cantilevered timber exhibition box.

HOOOLDESIGN’s volumetric showroom brings rich street life into a crafted interior space
Photograph by Liu Yulin

The project is situated in the city of Taiyuan, approximately 250 miles southwest of Beijing. Drawing inspiration from the city’s historic network of streets, alleys, courtyards, and caves, the designers sought to capture the emotional connections between people on an urban level, and recreate it in a single interior space.

HOOOLDESIGN’s volumetric showroom brings rich street life into a crafted interior space
Photograph by Liu Yulin

“The design takes street life as the starting point,” the team explain. “Space is a medium which connects people, and streets and lanes have the ability to create a dynamic, lively atmosphere. Our design reflects on the experience of streets and lanes, expressed through products wh…

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