Expo 2020 Dubai German Pavilion Building

expo-2020-dubai-german-pavilion-building

Expo 2020 Dubai German Pavilion Building, LAVA Architects, UAE Design Project Photos

Expo 2020 Dubai German Pavilion Design

22 October 2021

CAMPUS GERMANY

Design: LAVA (Laboratory for Visionary Architecture)

Unveiling the German Pavilion Building at Expo Dubai 2020

Photos © facts and fiction, photographer: Andreas Keller

German Pavilion at EXPO 2020 Dubai

German Pavilion at Expo 2020 Dubai: facts and fiction designs an exhibition to create an immersive experience

The architecture and exhibition of the German Pavilion were developed following the idea of CAMPUS GERMANY, the name under which Germany is presenting itself in Dubai. The pavilion is a forward-looking, optimistic place of knowledge, research and human interaction. It is full of sustainability-themed examples of innovation and ingenuity to inspire, fascinate and thrill visitors young and old.

Expo 2020 Dubai German Pavilion building

Concept of the CAMPUS GERMANY

The Expo site is be divided into three districts, dedicated to the themes of Opportunity, Mobility and Sustainability – where the German Pavilion is located. The German Pavilion provides an entertaining, surprising, hands-on and digital showcase of German innovations and solutions in the field. Germany is the place where the energy revolution known as the “Energiewende” was born, a place where science, industry and large parts of civil society are actively committed to securing a sustainable future. That is the message CAMPUS GERMANY will set out to convey in Dubai.

Expo 2020 Dubai German Pavilion building

The CAMPUS GERMANY concept behind the German Pavilion in Dubai also addresses an issue that is high on the host region’s agenda: education. Therefore, as they make their way through the German Pavilion, visitors come across a number of campus-related features: the “enrolment” process, a welcome event and a “curriculum” covering the topics of energy, cities of the future and biodiversity. Mirroring the real-life campus and student experience, the journey ends with an exhilarating ceremony in the Graduation Hall.

Expo 2020 Dubai German Pavilion building

Highlights of the exhibition

The German Pavilion will be edutainment-based; a surprising, haptic, digital showcase of German innovations and solutions in the field of sustainability. The first highlight after visitors have “enrolled” will be a huge ball pit in the “Welcome Hall”. Each of the 100,000 balls will tell a story, present a statistic or spotlight a sustainability champion from Germany. Visitors will simply pick a ball and place it on one of the scanners to see a short presentation.

Interaction and participation will play a starring role in the German Pavilion. Many of the exhibits will need a person to operate them – often, more than one person. CAMPUS GERMANY will be a hands-on experience, where visitors can play, work together and succeed as a team, with the focus very much on the fun factor.

Expo 2020 Dubai German Pavilion building

The individual exhibition spaces have been designed to create an impressive whole and an immersive experience. In the darkened Energy Lab, “energy cables” will pulsate with energy supply solutions for the future. In the Future City Lab, visitors will become part of an intricate urban landscape that completely surrounds them. In the Biodiversity Lab, they will experience the beauty and vulnerability of nature beneath a suspended installation of magnificent proportions. Each lab will create an immersive experience that will stay with visitors – not only in their minds but also, doubtless, on thousands of smartphones and then on social media.

Expo 2020 Dubai German Pavilion building

CAMPUS GERMANY will be a place where people’s opinions count. Some exhibits will ask visitors for their own views, with questions such as, “Would you agree that we can only tackle climate change by working together?” or “Would you agree that sustainability is one of the major challenges to secure a better future?” In the grand finale in the Graduation Hall, everyone will sit down on one of the swinging seats to symbolise the whole world coming together. Here, at the end of the tour, they will all realise there is more that unites them than divides them. They will be given the task of making the seats swing in unison, the message being that even the smallest of movements (minimum action so to speak) can achieve great things – if we act together.
Expo 2020 Dubai German Pavilion building design by LAVA

Expo 2020 Dubai German Pavilion building design by LAVA

“Having the honour to present Germany at a World Expo is a great task. We research very extensively what a country has to contribute to the theme of the Expo and then translate these – often very complex – research results into simple stories, surprising interactions and engaging experiences. Visitors can learn something – and have fun doing it”, states Andreas Horbelt, creative director at facts and fiction.

Expo 2020 Dubai German Pavilion building design by LAVA

Architecture

The architecture designed by LAVA (Laboratory for Visionary Architecture) for the German Pavilion also reflects the underlying CAMPUS idea. Rather than being a building in the traditional sense, it is a vertical ensemble of building volumes, surrounded by a connecting element, much like a park surrounds a CAMPUS, just vertically.

This profusion of structures represents Germany’s federal system and the diversity of its industry and research sectors. The cubes stacked one on top of the other combine with enclosed voids in an interplay that results in a fascinating alternation between interior and exterior spaces and many exciting and surprising perspectives. Between the cubes with the three labs visitors repeatedly find themselves in the galleries of the open atrium, where they can experience CAMPUS GERMANY in all its spectacular diversity.

Expo 2020 Dubai German Pavilion building design by LAVA

The atrium is the real heart of the pavilion: a green, open area, offering many surprising perspectives and panoramic views. A place where lots of things happen at the same time – in the exhibition, on the stage and in the restaurant. On all levels, people are exploring the pavilion, chatting and enjoying the campus atmosphere. CAMPUS GERMANY is a transparent place – multi-faceted, diverse, varied and lively: a place for people. This is a concept that makes the building itself part of the exhibition, turning it into a tool with which to connect people and content – true to the Expo theme of “Connecting Minds, Creating the Future”.

Expo 2020 Dubai German Pavilion building design by LAVA

Background information

The German Pavilion is located in the “Sustainability” area. The client is the Federal Ministry for Economic Affairs and Energy, the Koelnmesse is responsible for organisation and operation. The concept, planning and realisation of the German Pavilion are handled by the “German Pavilion Expo 2020 Dubai Consortium”, consisting of the two companies facts and fiction and NUSSLI Adunic. facts and fiction is responsible for the concept and the exhibition and media design, while NUSSLI Adunic is responsible for the construction. LAVA Architekten are responsible for the architectural implementation of the concept on behalf of the joint venture. The cultural programme, known as Culture Lab, is being put together by Frankfurt-based agency VOSS+FISCHER, working in a consortium with culture and media manager Mike P. Heisel.

Expo 2020 Dubai German Pavilion building design by LAVA

About facts and fiction

facts and fiction is an interdisciplinary creative agency with more than 70 full-time employees in Cologne and Berlin. The agency was founded in Cologne in 1992. facts and fiction conceives, designs and realises innovative analogue and digital projects for the areas of art, culture, business and science. The focus is on Expo pavilions, museums and exhibitions, events, exhibits and digital solutions for participative and individualised experiences.

Expo 2020 Dubai German Pavilion building design by LAVA

facts and fiction has developed the pavilions of Germany, Monaco, Belgium and Jordan for the World Expo in Dubai, which will start in autumn 2021. Currently, the largest projects in the field of public museums and exhibitions are the Mining Museum in Bochum, which opened in July 2019, and the Berlin Exhibition at the Humboldt Forum in Berlin, which opened in summer 2021. In their Berlin office, facts and fiction works in the field of political communication: For ministries, institutions and associations, the agency develops a wide variety of analogue, hybrid and digital event formats and exhibitions in the context of political discourse.

The agency has implemented more than 700 projects in 50 countries and has already received numerous awards for its work, such as the BIE Award, the iF Communication Award, the ADC Competition or the Galaxy Award.

German Pavilion at Expo Dubai 2020 – Building Information

Design: LAVA
Website: www.factsfiction.de
Photographs © facts and fiction, photographer: Andreas Keller

Expo 2020 Dubai German Pavilion building design images / information received 221021

Location: Jebel Ali, Dubai, UAE

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