Aardman’s thumbprint-covered rebrand reflects the people behind the clay

In-house creative Gavin Strange talks to It’s Nice That about creating a simple, honest and fun brand that wouldn’t get in the way of Aardman’s “really great stuff”.
In-house creative Gavin Strange talks to It’s Nice That about creating a simple, honest and fun brand that wouldn’t get in the way of Aardman’s “really great stuff”.